HEALTHCARE IT
End-to-end IT solutions for healthcare organizations.
Discover how we at Provisions Group are redefining our brand identity to deliver enhanced value and a renewed vision for our clients.
Why a Brand Refresh?
Change is a constant in technology and healthcare. As the digital landscape evolves and client expectations rise, organizations must continually adapt to stay ahead. At Provisions Group, our journey from a specialized IT search firm in 2003 to a comprehensive provider of marketing and healthcare IT consulting solutions is a reflection of our commitment to this evolution. Our brand refresh is more than just a new logo or updated colors; it’s a renewed promise to our clients and partners that we will continue driving innovation and delivering value across every touchpoint.
“When we started Provisions Group over two decades ago, it was simply about helping good people find the right opportunities. What has surprised and energized me most is how our clients have continually pulled us forward — asking us to solve bigger, more complex problems in technology, data, and growth. This rebrand is a milestone, not a finish line. It represents the kind of partner we’ve become because of the trust and challenges our clients have given us along the way.” - Mark Freeman, Founder & CEO of Provisions Group.
This new update marks our dedication to aligning our expanded service offerings, ranging from healthcare IT and EHR optimization to marketing consulting and IT consulting services, under a unified identity that fully represents who we are today and where we are heading tomorrow.
The Strategy Powering Our New Look
The evolution of Provisions Group’s brand identity has been a thoughtful and intentional process, led by the same experts that deliver these solutions to our clients every day. Provisions Group has evolved significantly over the last few years, and the team saw an opportunity to realign our brand with our current vision and capabilities. Rather than jumping straight into design, we took a step back to revisit the core of our brand, starting with the foundation of every strong brand exercise: redefining our positioning.
We help healthcare organizations thrive by aligning people, processes, and technology. We support the entire patient journey by enhancing engagement, streamlining clinical workflows, and building a robust technology infrastructure that drives and accelerates sustainable growth.
This clarity gave us a strong foundation to launch a refreshed brand. From a visual standpoint, the rebrand introduces an updated color palette designed to convey professionalism and warmth, while expanding the secondary colors to create a more versatile and modern system. The updated tones reflect the people-first nature of our work and bring greater cohesion across all touchpoints. We also refined the typography, adding subtle thickness to the letterforms to create a stronger, more stable presence. Altogether, the rebrand delivers a balanced look that feels confident, approachable, and grounded.
“This brand refresh is something I’m genuinely proud of because it wasn’t rushed or cosmetic. It was earned through deep work. Our team challenged assumptions, asked hard questions, and stayed relentless about clarity — not just aesthetics. What you see now is the result of strategy, discipline, and a creative team that truly understands who Provisions Group is and who we are becoming. I could not be more proud of how we got here.” - Kacy Maxwell, Chief Marketing Officer at Provisions Group.
Our Core Values
As we step forward into this next part of our journey, we are even more focused on keeping the core of our organization sound. The values that have always driven us will continue to be the guiding force for us as we continue to grow.
- Client Commitment: We help our clients win with people, processes and technology. We develop relationships that make a positive difference in our clients’ lives and business.
- Culture Matters: The right company culture allows creative and new ideas to happen. We value passionate and energetic people from diverse backgrounds with creative approaches to work, play, and life.
- Teamwork: Leverage collective genius. We work together, across boundaries, to meet the needs of our clients and to help our company win.
- Integrity: We uphold the highest standards of integrity in all our actions.
- Innovation: We are entrepreneurs at heart and constantly look at ways to deliver better and disrupt the marketplace.
- Ownership: We are personally accountable for delivering on our commitments.
Understanding Our Roots
At Provisions Group, we honor our legacy as a company founded on trusted relationships and deep technical expertise. The wheat remains the focal point of both our logo and our submark and still is the essence of our organization. The wheat symbolizes the harvest that comes when you do good and is pulled from Galatians 6:9:
9 Let us not become weary in doing good, for at the proper time, we will reap a harvest if we do not give up. 10 Therefore, as we have opportunity, let us do good to all people.
The 'seeds' of the wheat have additionally been used in design elements throughout our site as we believe that everything that grows starts as a seed.
Balancing modernity with tradition means leveraging the strengths that have earned us the trust of over 1,000 clients and the successful placement of more than 6,000 professionals. At the same time, we are pushing the boundaries with advanced clinical apps optimization, HIPAA and SOC 2-compliant solutions, and partnerships with leading EHR vendors. As healthcare becomes more digital and patient-centered, we ensure that our clients benefit from the latest advancements while maintaining the reliability and security that define our legacy. Our refreshed brand reflects this dynamic interplay, positioning us as both pioneers and steadfast partners in the healthcare IT and marketing space.
What’s Next?
The brand refresh is just the beginning of an exciting new chapter for Provisions Group. As we look ahead, our focus remains on helping our clients win at work. We are investing in new technologies, expanding our PG360 offering, and deepening our expertise in areas like patient engagement, clinical application optimization, and integrated marketing technology.
Our vision is to continue serving as the single trusted partner for healthcare providers, educational organizations, and businesses seeking to align their marketing, technology, and clinical operations. By growing our team of certified experts, investing in ongoing education, and maintaining the highest standards of compliance and security, we will ensure that our clients remain at the forefront of innovation. The refresh of the Provisions Group brand is both a celebration of our journey so far and a bold statement of our commitment to leading the way in healthcare IT, marketing consulting, and technology services for years to come.
If you want to learn more about how Provisions Group can help you drive growth in your organization, schedule a call today!