Why Our Logo Has Wheat

Ever wonder why there's wheat in the Provisions Group logo?

When we started Provisions Group in 2003, we knew launching a business was a massive leap of faith. There was no guarantee of clients, revenue, or a second year. We chose the name Provisions because we believed our job was to provide for our clients, our people, and the families who depend on them. We also believed everything we had to give was first provided to us.

We wanted a logo that would remind us of that every day. We found our charge in:

Galatians 6:9-10

"Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. Therefore, as we have opportunity, let us do good to all people."

Why wheat?

Nobody plants a field and harvests it the next morning. Wheat takes preparation, patience, and a lot of work before there's anything to show for it. Some seasons are lean, and farmers keep showing up anyway. That's the picture we wanted in front of us. Doing good doesn't always pay off on our timeline. The promise is that it pays off at the proper time, as long as we don't give up. More than 20 years later, we have been the gracious recipients of that harvest. None of it was owed to us, and we don't take it for granted. That's why we continue to lean into planting seeds today.

Our Logo Through The Years

The wheat has been with us since day one, but it hasn't stayed exactly the same. As we've grown, the logo has grown with us. The meaning has never changed. 

And Today

Planting Seeds: living out the wheat

A logo is only a reminder. The real test is whether we live it out. That's why we created Planting Seeds, our service initiative to give back to our partners and our community. It gives our team regular opportunities to serve the people and organizations around us and live out our core mission together.

We also created an Wheat Award that we give to one team member at our Quarterly All Hands Meetings who is voted by their peers for living out our Galatians 6:9-10 values.

Who we are today

Our mission holds true today, maybe more than ever in a world that seems to have turned toward self. Serve others. Help People Win at Work. Do good to all people, and trust that we will be taken care of.

Thank you for helping us live out this mission.

Mark Freeman
Chief Executive Officer and Partner