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MARKETING TECHNOLOGY

Give us your vision. Leave the implementation to us!

Marketing Technology (MarTech) is the technology used by marketers to create, communicate, deliver, test, measure, automate, integrate, and adjust marketing efforts.  Numerous MarTech tools exist across various channels like CRM, marketing automation, lead generation and engagement, data, analytics, email journey, SMS, social media, and CMS.

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Marketing engagement can be challenging when teams already wear multiple hats. Struggles are usually tied to one of these key reasons:

  • Team Bandwidth
    Marketing teams are generally stretched thin with shifting priorities. CRM and Marketing automation tools often aren't straightforward and need close to full-time attention.
  • Expertise
    Not all marketers have the time (or interest) to become an expert in implementing a new functionality. Your team knows what to do – you need someone who knows how to do it.
  • CRM Data
    Marketing and data go hand in hand. We often see that CRM data is the culprit for poor campaigns.
  • Poor Implementation
    A poor set-up of your tool can lead to ongoing pain and headaches.

The solution? ConciergeIT.

Extend your team. We provide a dedicated resource to help you implement your plans and focus only on assigned initiatives, allowing you to return to your current priorities.

  •  Campaign Management and Tracking
  • Analytics
  • A/B testing
Teamwork Direction
Salesforce Marketing Cloud

Here are a few examples of MarTech projects we've done for our clients!

CRM Enrichment

Integration for better prospecting. We can help you automate and organize your data.

 
Data Cleanup Ensure your data is accurate and has the detail you need to send the most relevant campaigns.  
Journey Builds

Let us implement your client roadmap and ideas. We can help with step one all the way to the finish line.

 
MarTech Tool Evaluation

We coordinate the grading rubrics, set demos, and deliver a complete evaluation of vendors to compare before you invest.