Building an Online Brand for a Construction Sales Agency
Services Provided
- User Experience Design
- Development
- User Interface Design
- Branding Strategy
- Content Strategy
The Challenge: Inconsistent Branding and Weak Online Presence
Our client had outdated, inconsistent branding and an overall weak online presence. Aultimate Sales Group serves a wide array of architects and construction companies, representing nearly a dozen manufacturers. They needed strong, consistent branding to differentiate them from their competitors, and a single place to show building materials and large project examples, and to link manufacturer product information pages.
Our Goal
We needed to create a new website and branding strategy that would boost customer awareness and raise sales.
The Solution
After meeting with the client and conducting an assessment to determine exactly what was needed, we created a new logo and developed brand guidelines—to help keep all marketing materials consistent in style, message, and more. We also organized the client's manufacturers, grouping them by product type so they were easy to find, and included eye-catching photography of key projects for the client's website.
The Results
The client now has a visually-appealing site that is easy to navigate—to not only keep customers engaged, but to also better showcase the clients' work so they can stand out in their industry.