Creating More Than Just a Summer Fling for Customers
Services Provided
- Design
- Development
- Lead Nurturing
- Marketing Strategy
- Paid Ads
The Challenge: Growing Customer Awareness
Anderson Design Group carefully crafts artwork and prints commemorating national parks and other travel destinations. These pieces grace the walls of homes not to mention the pages of travel journals and greeting cards. Yet, with the success of their national park designs in particular, they became known to their customers through this work alone.
Our Goal
We needed to develop a strategy to raise awareness for the firm's other products and offerings, and with a wider range of customers.
The Solution
Provisions Group worked with Anderson Design Group to understand their business and customers, as well as their purchasing journey. From there, we developed and executed a digital marketing strategy that put Anderson Design Group and its artwork in front of the right customers.
We also created and nurtured leads along the journey. From developing retargeting ads and emails to creating a paid digital funnel, we were able to consciously and comprehensively grow their business.
The Results
In just a few short months, Anderson Design Group’s strategy was set, and we began creating a return on investment for their paid digital spend, showing double-digit increases in year-over-year sales.
We were able to combat seasonal revenue spikes and subsequent drops by adding alternative lines throughout the year, re-engaging current customers. Ultimately, we returned 3.5 times our ad spend in revenue, and will continue to hone our strategy to create results.