Welcome to your branding resource.

Let this be your guide to all things branding. Find help with logo assets, fonts, color, content, and more. If you can't find what you're looking for here, please reach out to us.

What are you
looking for?

Welcome to your branding resource.

Let this be your guide to all things branding. Find help with logo assets, fonts, color, content, and more. If you can't find what you're looking for here, please reach out to us.

What are you
looking for?

Do's & Don'ts

Use the primary logos as your first choice.

If space and sizing are limited, use a logo option without the tagline. The tagline can easily become unreadable if adjusted too small.

Use the icon if space is limited and the logo has already been enforced elsewhere in the same piece.

Provide adequate spacing around the logo.

Do not change the logo in any way. This includes rotating, skewing, changing color, removing the icon, changing the proportion of the text, adding transparency, or changing the font.

Do not use an outdated version of the logo. All approved versions of the logo are provided here.

Do not use a low-quality version of the logo. This can cause blurriness or pixelation. 

Do not place the primary logo on dark backgrounds or the reversed logo on light backgrounds. 

Color Palette

Wheat Yellow

HEX #EBC31B
RGB 235, 195, 27
CMYK 9, 21, 100, 0

Charcoal

HEX #343A40
RGB 52, 58, 64
CMYK 75, 64, 56, 49

Steel Blue

HEX #5170B5
RGB 81, 112, 181
CMYK 74, 57, 0, 0

Stone Grey

HEX #C1C2C3
RGB 193, 194, 195
CMYK 24, 19, 19, 0

Do's & Don'ts

Wheat Yellow, Charcoal, and Steel Blue are Provisions Group's primary brand colors. Use Stone Grey sparingly.

Always use Charcoal as the text color on white, Wheat Yellow, or Stone Grey.

Always use white as the text color on Charcoal or Steel Blue backgrounds.

When shapes overlap, use Charcoal as the overlap color.

If you are working on an item that will not allow color (such as a mailing envelope) and you are limited to solid black and white, please reach out to marketing and we will provide the print-ready assets.

Do not use true black as a background color, text color, or design element. Although Charcoal appears black, it is much lighter than true black (#000000).

Do not use colors outside of the brand palette.

Do not mute, lighten, darken, or add transparency to the brand colors.

Font

Proxima Nova is our primary font. Use it on everything.

Proxima Nova

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Do's & Don'ts

Always use Proxima Nova on every piece.

If for some reason Proxima Nova is unavailable. Use Mulish only as a last resort.

In email, use Calibri to maintain consistency.

Make headlines large and bold.

Always left-align your copy.

Make sure paragraph text is no smaller than 10pt on print 16pt on digital, disclaimer text is no smaller than 6pt on print, 11pt digital. 

Use Regular for paragraph text. Use Bold for headlines.

Do not use any other font.

Further Resources

Provisions Group and Insight Powered have a unique brand voice. We are clever, artful, intelligent, and appealing. Our clients see us as modern, caring, and sharp. Our impact is kind, generous, and valuable. Our core values display us as intelligent, creative, helpful, and friendly.

Make sure spelling, spacing, acronyms, and grammar are the same.

ConciergeIT is the correct way to spell this service. Do not use Concierge IT. 

Healthcare IT is the correct way to spell this service. Do not use Health Care IT or HealthcareIT.

Only use abbreviations if the full word has already been spelled out. Abbreviations can become confusing if used with people unfamiliar with the service, terminology, or industry.

Always use Central Time when communicating about events. The correct way to display a date and time: January 1, 2022 at 8 a.m. CT. 

Keep messaging short, simple, and sweet. Readers may skim overly long paragraphs.

Always capitalize the words in our URL. ProvisionsGroup.com

Use a Provisions Group cover photo for your Linkedin.

Presentation Tips

Use the provided templates and assets when possible.

Package your presentation as a PDF before sending it to anyone outside of our organization.

If you need any custom graphics, please reach out to marketing. We would love to help!

Questions? Reach out to Marketing for help.