HEALTHCARE IT
End-to-end IT solutions for healthcare organizations.
Welcome to your branding resource.
Find help with logo assets, fonts, color, content, and more. If you can't find what you're looking for, please reach out to marketing.
Employee Resources
Templates & More
Below is a set of resources for you to use to help us create a consistent brand experience when we interact with customers and prospects.
MS POWERPOINT | Presentation Templates
- Click here for the MASTER DECK for our Healthcare ICP with our story and practice area content.
- Click here for the Master Deck for Non-Healthcare Prospects with our story and practice area content.
- Click here for the PG template to use for creating client/prospect/internal facing presentations.
IMPORTANT:
- Make sure Proxima Nova is downloaded to prevent formatting issues.
MS TEAMS | Virtual Backgrounds
- Click here to download approved teams virtual backgrounds.
MS WORD | Letterhead
- Click here to download the branded letterhead.
- Click here to download the branded cover page.
ADDITIONAL:
- Make sure Proxima Nova is downloaded to your device to prevent formatting issues.
- Use the brand color palette in your documents.
LINKEDIN | Profile Banners
- Click Here to see the available profile banners for you to download and use.
Logo Guidelines
- Use the primary logo as your first choice.
- Use the PG icon only after the logo has already been introduced.
- Provide adequate spacing around the logo at least the height of the wheat element.
- Please do not rotate, skew, change color, remove the wheat, change the text proportion, add transparency, or change the font.
- Use the most recent version of the logo. All approved versions of the logo are available here. No legacy versions, please.
- Use high-resolution logos. Low-quality logos can cause blurriness or pixelation.
- Place the primary logo on light backgrounds and the reversed logo on dark backgrounds.
Color Palette
Navy
HEX: #003D72
RGB: 0, 61, 114
CMYK: 100, 83, 30, 15
True Blue
HEX: #0076BF
RGB: 0, 118, 191
CMYK: 86, 49, 0, 0
Sky Blue
HEX: #47BCEC
RGB: 71 188, 236
CMYK: 61, 6, 0, 0
Golden Wheat
HEX: #FCB912
RGB: 252 185, 18
CMYK: 1, 30, 100, 0
Palm Green
HEX: #009E7B
RGB: 0, 158, 123
CMYK: 82, 13, 66, 1
Color Guidelines
- Use true black (#000000) or Navy as text color on light backgrounds such as white, yellow, and gray.
- Always use white as the text color on dark backgrounds such as Navy, True Blue, and black.
- Stay within the color palette. Do not use legacy colors or colors outside of the brand palette.
- Use Golden Wheat and Palm Green only when necessary as secondary color choices. The central theme should be blue.
- Use the colors as is. Do not mute, lighten, or darken the brand colors.
Accessibility:
On Light Backgrounds:
For body text (10pt+): Use Navy or Black.For headlines (16pt+): Use Navy, True Blue, or Black.
Do not use Sky Blue or Golden Wheat as text on white — they fail accessibility standards.
On Dark Backgrounds:
For body text (10pt+) and headlines (16pt+): Use Sky Blue or White.
FONT
Proxima Nova is our primary font. Use it on everything!
Font Guidelines
- Always use Proxima Nova on every piece.
- In non-HTML emails, use Calibri to maintain consistency.
- Make headlines large and bold.
- Always left-align long paragraphs of copy.
- Ensure paragraph text is a minimum of 10pt on print, 16pt on digital, and disclaimer text is no smaller than 6pt on print and 11pt digital.
- Use Regular for paragraph text. Use Bold for headlines.
- Do not use any other font.