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ConciergeIT Team
ConciergeIT: Fractional On-Demand Resources
If you have too many technology projects and not enough resources to get it all done, our approach to staff augmentation is what you're looking for.
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Find out the story behind our iconic wheat logo. (Hint: it doesn’t have anything to do with bread.)
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Welcome to your branding resource.

Find help with logo assets, fonts, color, content, and more. If you can't find what you're looking for, please reach out to marketing.

Logo Guidelines

  • Use the primary logos as your first choice.
  • If space and sizing are limited, use an option without the tagline. The tagline can easily become unreadable if adjusted too small.
  • Use the icon if space is limited and the logo has already been enforced elsewhere in the same piece.
  • Provide adequate spacing around the logo.
  • Keep the logo as is. Please do not rotate, skew, change color, remove the wheat, change the text proportion, add transparency, or change the font.
  • Use the most recent version of the logo. All approved versions of the logo are available here. No legacy versions, please.
  • Use high-resolution logos. Low-quality logos can cause blurriness or pixelation. 
  • Place the primary logo on light backgrounds and the reversed logo on dark backgrounds. 

Color Palette

Wheat Yellow
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Wheat Yellow

HEX #EBC31B
RGB 235, 195, 27
CMYK 9, 21, 100, 0

Wheat Yellow

HEX #EBC31B
RGB 235, 195, 27
CMYK 9, 21, 100, 0

Charcoal
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Charcoal

HEX #343A40
RGB 52, 58, 64
CMYK 75, 64, 56, 49

Charcoal

HEX #343A40
RGB 52, 58, 64
CMYK 75, 64, 56, 49

Steel Blue
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Steel Blue

HEX #5170B5
RGB 81, 112, 181
CMYK 74, 57, 0, 0

Steel Blue

HEX #5170B5
RGB 81, 112, 181
CMYK 74, 57, 0, 0

Stone Grey
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Stone Grey

HEX #C1C2C3
RGB 193, 194, 195
CMYK 24, 19, 19, 0

Stone Grey

HEX #C1C2C3
RGB 193, 194, 195
CMYK 24, 19, 19, 0

Color Guidelines

  • Always use Charcoal as the text color on light backgrounds such as Wheat Yellow or Stone Grey.
  • Always use white as the text color on dark backgrounds such as Charcoal or Steel Blue.
  • If you are working on an item that will not allow color (such as a mailing envelope) and are limited to solid black and white, please get in touch with marketing, and we will provide the print-ready assets.
  • Always use Charcoal as your darkest color. Do not use true black as a background, text, or design element. Although Charcoal appears black, it is much lighter than true black (#000000).
  • Stay within the color palette. Do not use colors outside of the brand palette.
  • Use the colors as is. Do not mute, lighten, or darken the brand colors.

FONT

Proxima Nova is our primary font. Use it on everything!

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Request Download 

Font Guidelines

  • Always use Proxima Nova on every piece.
  • In non-HTML emails, use Calibri to maintain consistency.
  • Make headlines large and bold.
  • Always left-align long paragraphs of copy.
  • Ensure paragraph text is a minimum of 10pt on print, 16pt on digital, and disclaimer text is no smaller than 6pt on print and 11pt digital. 
  • Use Regular for paragraph text. Use Bold for headlines.
  • Do not use any other font.

More Resources

Messaging and Brand Voice

Provisions Group has a unique brand voice. Our impact is kind, generous, and valuable. Our core values display us as intelligent, creative, helpful, and friendly.

  • Make sure spelling, spacing, acronyms, and grammar are the same.
  • ConciergeIT is the correct way to spell this service. Refrain from using Concierge IT. 
  • Healthcare IT is the correct way to spell this service. Do not use Health Care IT or HealthcareIT.
  • Only use abbreviations if the whole word has already been spelled. Abbreviations can become confusing if used with people unfamiliar with the service, terminology, or industry.
  • Always use Central Time when communicating about events—the correct way to display a date and time: January 1, 2024 at 8 a.m. CT. 
  • Keep messaging short, simple, and sweet. Readers may skim overly long paragraphs.
  • Always capitalize the words in our URL. ProvisionsGroup.com
Imagery
  • Provisions Group uses illustration to tell stories through metaphors to support and simplify our technical and complex content.
  • Use SharePoint to access branded illustrations, photography, and iconography.
  • All graphics stick closely to the color palette.
  • Photography is used minimally for blogs and special events. Ensure photos are candid, modern, and up-to-date.

IP-StrategicPlanning-Session-L1hc

 

Social Media

Download a Provisions Group banner for Linkedin.

 

Provisions Group Banner

 

Lock Screens

Download a Provisions Group lock screen.

 

 Lock Screen Photo Lock Screen Light Lock Screen Dark
 
Virtual Backgrounds

Download a Provisions Group virtual background.

 

PG Light Background Provisions Group Background Blue Collage Background
Presentations
  • Use the provided templates and assets when possible.
  • Package your presentation as a PDF before sending it to anyone outside our organization.
  • If you need any custom graphics, please reach out to marketing. We would love to help!
  • Make sure Proxima Nova is downloaded to prevent format issues.
  • Use the approved master decks to duplicate slides and assets to your own documents.
  • Use only the brand color palette in your presentations.