Brand Guides - Provisions Group

Logo Guidelines

Use the primary logo as your first choice.
Use the PG icon only after the logo has already been introduced.
Provide adequate spacing around the logo at least the height of the wheat element.
Please do not rotate, skew, change color, remove the wheat, change the text proportion, add transparency, or change the font.
Use the most recent version of the logo. All approved versions of the logo are available here. No legacy versions, please.
Use high-resolution logos. Low-quality logos can cause blurriness or pixelation.
Place the primary logo on light backgrounds and the reversed logo on dark backgrounds.

Color Palette

Navy

HEX: #003D72

RGB: 0, 61, 114

CMYK: 100, 83, 30, 15

True Blue

HEX: #0076BF

RGB: 0, 118, 191

CMYK: 86, 49, 0, 0

Sky Blue

HEX: #47BCEC

RGB: 71 188, 236

CMYK: 61, 6, 0, 0

Golden Wheat

HEX: #FCB912

RGB: 252 185, 18

CMYK: 1, 30, 100, 0

Palm Green

HEX: #009E7B

RGB: 0, 158, 123

CMYK: 82, 13, 66, 1

Color Guidelines

Use true black (#000000) or Navy as text color on light backgrounds such as white, yellow, and gray.
Always use white as the text color on dark backgrounds such as Navy, True Blue, and black.
Stay within the color palette. Do not use legacy colors or colors outside of the brand palette.
Use Golden Wheat and Palm Green only when necessary as secondary color choices. The central theme should be blue.
Use the colors as is. Do not mute, lighten, or darken the brand colors.

Accessibility:

On Light Backgrounds:

For body text (10pt+): Use Navy or Black.

For headlines (16pt+): Use Navy, True Blue, or Black.

Do not use Sky Blue or Golden Wheat as text on white — they fail accessibility standards.

On Dark Backgrounds:

For body text (10pt+) and headlines (16pt+): Use Sky Blue or White.

Font Guidelines

Always use Proxima Nova on every piece.
In non-HTML emails, use Calibri to maintain consistency.
Make headlines large and bold.
Always left-align long paragraphs of copy.
Ensure paragraph text is a minimum of 10pt on print, 16pt on digital, and disclaimer text is no smaller than 6pt on print and 11pt digital.
Use Regular for paragraph text. Use Bold for headlines.
Do not use any other font.

More Resources

Messaging and Brand Voice

Provisions Group has a unique brand voice. Our impact is kind, generous, and valuable. Our core values display us as intelligent, creative, helpful, and friendly.

Make sure spelling, spacing, acronyms, and grammar are the same.
PG360 is the correct way to spell this service. It is NOT spelled PG 360.
Healthcare IT is the correct way to spell this service. Do not use Health Care IT or HealthcareIT.
Only use abbreviations if the whole word has already been spelled. Abbreviations can become confusing if used with people unfamiliar with the service, terminology, or industry.
Always use Central Time when communicating about events—the correct way to display a date and time: January 1, 2024 at 8 a.m. CT.
Keep messaging short, simple, and sweet. Readers may skim overly long paragraphs.
Always capitalize the words in our URL. ProvisionsGroup.com

Imagery

Use SharePoint to access branded graphics, photography, and iconography.
Ensure photos are candid, modern, and up-to-date.

Social Media

Download a Provisions Group banner for Linkedin.

Lock Screens

Download a Provisions Group lock screen.

Virtual Backgrounds

Download a Provisions Group virtual background.

Presentations

Use the provided templates and assets when possible.
If you need custom graphics, please reach out to marketing. We would love to help!
Make sure Proxima Nova is downloaded to prevent formatting issues.
Use the approved master decks to duplicate slides and assets to your documents.
Use only the brand color palette in your presentations.

Letterheads

Download and use the provided templates when possible.
If you need custom graphics, please reach out to marketing. We would love to help!
Make sure Proxima Nova is downloaded to your device to prevent formatting issues.
Use the brand color palette in your documents.

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Logo