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In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Cord Sachs, CEO of Wildsparq and Fireseeds, to discuss how failing to narrow down your target audience can stall your growth and why narrowing your focus can empower your sales and marketing.
Cord shares a pivotal lesson from his own journey: how trying to be everything to everyone only diluted his company’s impact. He opens up about the trap of broad messaging and how honing in on the right target audience can turn your marketing and sales into a powerful engine for growth.
In this episode, you’ll learn about:
🔥 Why trying to be for everyone can actually make you for no one
🔥 The risks of generic messaging and how to avoid the common pitfall of being too broad
🔥 The power of niche marketing and why it’s a game-changer for scaling effectively
If you’re struggling to stand out in a crowded market, this episode is a must-listen. Cord’s journey will help you understand why narrowing your focus might just be the key to unlocking the growth you’ve been chasing.