Written by Provisions Group | Apr 24, 2025 1:05:43 PM
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In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Chase Spurlock, CEO and cofounder of Decode Health, to unpack the real cost of hiring the wrong marketing agency.
Chase shares a painful story from his time leading a healthcare company, when what seemed like a smart, safe marketing decision turned into a costly and frustrating mistake. Over just four months, the company spent $125,000 with an agency that never fully understood the business, resulting in confusion, constant rewrites, and zero ROI.
Kacy breaks down the bigger lesson: Hiring a marketing agency isn’t just about handing things off; it’s about building a relationship. And too often, leaders skip over the most critical questions about roles, expectations, and support.
In this episode, you’ll learn:
🔥 Why even “experienced” agencies can miss the mark
🔥 What questions to ask before you hire an agency
🔥 How to set your marketing agency up to succeed
If you’ve ever considered bringing in an outside marketing partner, or if you’ve been burned by one, this episode will help you choose smarter, lead better, and avoid making the same costly mistake.
We Want YOU on the Show!
🎙 Submit to Be a Guest
We’re looking for CEOs and Founders who’ve made big marketing mistakes and are open to sharing what they’ve learned in a full episode. Interested? Email us to start the conversation.
🎙 Get Featured on the Show
Are you a marketer with a story to tell? Record a 30-second voice memo about your marketing mistake and the lesson you learned, and email it to us. We may feature your clip on the podcast.
📩 Send all submissions to: mbmm@provisionsgroup.com with the subject line 'Marketing Mistake Submission'.
Featured guests will receive an exclusive thank-you gift!