In this eye-opening episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Jessica Walker, founder and CEO of Care Sherpa, to unpack a misstep that’s far more common and costly than most business leaders realize: investing in the right technology at the wrong time.
With marketing and tech deeply intertwined, it’s easy to believe the next shiny tool will be the solution to all your problems. But what happens when the promise of efficiency turns into a costly distraction? Jessica reflects on a decision that many leaders make with the best intentions, only to face unintended consequences.
In this episode, you’ll learn:
🔥 The hidden cost of jumping into new tools too soon
🔥 Why the timing of a tech investment can matter more than the tool itself
🔥 How to assess your readiness beyond just technical capability
This conversation is a must-listen for business owners, marketing leaders, and anyone making decisions about technology investments. If you’re navigating the endless wave of new platforms and wondering when (or if) to buy in, this episode offers a candid look at what can go wrong and how to get it right.