In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Kyle Bush, cofounder of Cumberland Creative, to talk about a misstep many founders make without realizing it—waiting too long to prioritize marketing.
When you're heads-down building a business, it's easy to prioritize sales and delivery over everything else. But what happens when those efforts stop scaling? Kyle shares the turning point that forced him to rethink how his team approached growth and why marketing couldn't stay on the back burner any longer.
In this episode, you’ll learn:
🔥 Why relying on sales alone creates a growth ceiling
🔥 How delaying marketing leads to a harder climb later
🔥 The perils of handling marketing "by committee"
If you're in the early stages of building something, or just now realizing your marketing might be an afterthought, this one’s for you.